AI and digital technologies enable us to create an entirely new experience
Many businesses have begun to implement AI across various small-scale pilots. But they are still limited to experimentation, and few have achieved true AI at scale. In contrast, AI leaders have implemented AI broadly, transforming the business through higher-quality and more personalized services, enhanced revenue, and lower costs. They offer a point of contrast and a sense of what is possible through AI.
While organisations are still in the early stages of applying AI, some or IPRO AI offer key insights into AI adoption and the potential benefits in service quality, customer satisfaction, and overall business efficiency (speed, cost, and accuracy).
Starbucks, for example, has maximized its use of data and AI to create personalized experiences for its millions of customers, taking into account details like product preferences, store location, and time of day. Personalized services range from product offers to food and drink recommendations to brewing specifications. Apps and order history are used to simplify and streamline the ordering and purchasing processes. Behind the scenes, AI improves operational efficiency, allocating labor across stores and optimizing staffing schedules. These efforts have freed up employee time and resources for reinvestment in connecting with customers and, ultimately, in providing a better in-store experience. Customers have rewarded the effort with a three-fold increase in revenue per customer and a similar increase in marketing campaign engagement.
With such global leaders providing examples of the transformative change brought about by AI, businesses can begin to envision the full extent of an AI-powered processes.
AI and digital technologies enable us to create an entirely new experience, with a single entry point connecting people with all relevant government transactions, personalized to their individual needs. Our IPRO AI-based process improvements have helped leading organizations increase the efficiency of internal operations and processes.